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Is programmatic (an umbrella term for PPC, social, RTB or search, display and social ads, if you will) advertising a good career choice?
With looming end of the 3rd party cookies and other issues (increasing users’ data sensitivity, political pressure, steadily falling ROI, increasing automation,…) – are search, video or display ads doomed to shrink in their importance? And in 2020, is programmatic paid advertising a clever career choice in the light of all this?
Take a look at this article for instance: [https://seo.co/ppc-dying-future-paid-search-ads/](https://seo.co/ppc-dying-future-paid-search-ads/)
Thank you all in advance for your opinions, ideas and other kinds of responses!
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