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Is it possible to target my ad for just 1 person?
I am trying to target 1 person using ABM approach, targeting his company and title. The reason for this is because I know he is 100% interested in my services. I talked with him. Linkedin Ads editors says “Oops! Your audience is too small to launch a campaign. Please expand your audience” and doesn’t allow me to start the campaign. Is there a workaround for this? Please let me know.
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1 Reply
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I’m not sure there’s a way to do that with LinkedIn, especially in 2023, but here’s some inspiration: [https://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/](https://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/)
Essentially the idea would be to create an email list of your 1 target + 999 fake people, upload it, and use it in the campaign. But uploaded LinkedIn lists apparently need to match a minimum of 300 members to be used in an active campaign.
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No. Platforms, including LinkedIn, require minimum audience sizes specifically so you can’t target specific people. It wouldn’t be a great look for them from a privacy standpoint and would be used for harassment or even stalking.
I mean if you could do that, what’s stopping you from using ad copy like “I see you, Bob Smith!”
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As someone said above, the minimum audience size on LinkedIn is 300.
Buying decisions are rarely made by 1 person. Target more people at his company, get them talking about you among themselves.Also: connect with him on LinkedIn. Send an email. Focus on adding value, not selling.
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Call him. Invite him out for steak. This is what cold calling is for.
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No, this would violate rules around PII. message or call someone if you want to tell them something
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Just… call him??
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Create a larger audience that includes your target. Can’t be simpler. You know a person in the building wants to buy your product. Put a huge bill board for all in the building to see.
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Assuming you can’t or won’t call him for whatever reason, run physical stuff by his offices:
chalk marketing
flash mob/actors
sandwich boards
posters
send him a gift
whatever
assuming this would be a large profit win for you, invest some cash in getting his attention
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