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Is it possible to add retroactively a product feed from merchant center to a performance max campaign ?
I created a performance max campaign a few months ago without linking it to google merchant center as it wasn’t set up (I sell custom product and needed to do some work beforehand). Now I manage to add my products to Google merchant center and would like to include them in my performance max campaign. I can’t find any setting that would allow me to do so.
Does anyone know if it is possible, or do I just have to recreate my campaign? (I guess I would lose the machine learning in this case and restart from 0…)
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1 Reply
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It should be simple. In pmax setting do you have the option link merchant center feed?
Also conv data is held at account or MCC level (the level you set your conversions) changing campaigns and structure will adjust quickly as long as you’re using similar target and budgets.
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