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Is it a good idea to move blog articles with already good traffic into a new domain?
Hi there ??
The situation is, we currently have an established website that is aimed towards both Professionals and Consumers (in the finance industry). There are a number of blog articles that have really good organic ranking that brings in lots of traffic. We are planning to spin off the Consumer side with a new brand and new website (new name and domain). And the existing website will remain and focus more for Professionals.
The question is, how to handle the ‘consumer’ type blogs and contents that are currently on the website. Move (and redirect) the consumer content to a new domain – will it lose traffic with new domain with less DA? Or keep in the same place in a less relevant website? It’s important that we maintain as much traffic to keep advertisements viable.
Any advise would be much appreciated. TIA.
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1 Reply
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No it’s not a good idea moving them could seriously damage their rankings
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If you’re spinning out the consumer aspect, I would spin out the articles associated with it and then 301 redirect those individual URLs for those blog posts over to the new site. Eventually, those pages will re-rank from their own authority, assisted by the 301 redirects.
Any blog articles pertaining to the professional aspect of the website should stay.
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Another method, could potentially be to keep those articles where they are and then syndicate them to the new blog, but then I’d suggest making the new blog the canonicalized version even though it’s newer. The hope would be that suggestion would push the new content upward without being considered duplicate content, but I’m hesitant of this method.
Each site should be focused on it’s niche (professionals vs consumers), and retaining blog posts that don’t match that focus is ultimately destructive to your click throughs, time on page, etc. If you pass rank with a 301 redirect, since the new site better matches the target audience of the blog post, it’s going to have a better chance of succeeding long term and meeting those conversions whereas people will probably be confused of how the blog content for consumers fits into the total landscape of the website – and now you’ve got a problem on how to convert that audience once you’ve got them on the page.
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I’ve done this for one of our clients. Only do it if you don’t care about the old website. The new website will gain a load of keywords and rank quickly depending on the number of blog. Whereas the old will do the opposite.
We did this and by using links at the same time went from 0 traffic to 15k in a couple of months.
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