• PPC

  iOS14 Update Impact on Mobile App Campaign Performance

  Posted by seohelper on May 6, 2021 at 8:40 pm

  Is anyone seeing a strong drop in performance since the iOS14 update? Specifically for mobile app campaigns only. We’ve broken out iOS14+ and non-iOS14+ devices and both are not performing well at all.

  Our KPI is an action within our mobile app.

  dmai5 replied 2 years, 12 months ago 1 Member · 1 Reply
• 1 Reply

• 

  dmai5

  Guest

  May 7, 2021 at 5:59 am

  SKAdNetwork postbacks are delayed for at least 24 hours, and you’re limited to at most one post-install event, so it’s no surprise that performance would show a drop.

Log In to Reply