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Instagram statistics: what does each field mean?
If I get into an IG business profile’s statistics and try to see how each post has performed, I can see several metrics:
* Engagement.
* Reach.
* Comments.
* Impressions.Etc.
Does anyone know what each of these actually mean? For example, what’s the difference between “Reach” and “Impressions”? And what’s the difference between “Likes” and “Comments” and “Engagement”? What other kinds of engagement with each post is IG measuring, aside from likes and comments?
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byu/JonODonovan insocialmedia -
Engagement: total amount of actions taken on that post include my likes, comments, shares, and saves.
Reach: how many people saw your post on their home feed or click on it to view the post.
Impressions: total number of possible times your post could have been viewed to someone for example, your post was shown on the discovery page, but they didn’t click on it specifically.
Likes, comments, shares and saves are pretty self explanatory: they show the exact number of likes, comments, shares and saves.
Hashtags are sometimes also shown as an analutic, and I think that would fall under the impressions/reach category of where your post was shown under the hashtag to someone who searched it.
Stories can also show their own engagements for how many people viewed it, click skip on the story, or exited out of the story.
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To clarify some of the other answers:
– Reach = how many users your post actually gets served to
– Impressions = how many times your post was seenImpressions will usually always be higher than reach, as some users might see your post multiple times (this is called “frequency”). So if you have a reach of 10 with 30 impressions, that likely means 10 users saw your post an average of three times (the frequency here would be three).
– Like = when someone likes a post
– Comment = when someone comments on a postLikes and comments are both types of engagement. I don’t know the other engagements offhand, but generally they’re things like shares, saves, clicks anywhere on a post, tags, follows, etc. Basically any interaction a user has with your post.
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I’d add that I always think of impressions as eyeballs on your content and reach us who it’s available too. So impressions is a better number to look at since many people might look at your content multiple times.
If you compare impressions with engagement you can start to track your contents performance. If 100 people see your post (impressions) and you get 50 likes and comments, that’s pretty good engagement.
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