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Instagram is launching more Ads + TikTok’s Plan to Kill Music Space (Hot Changes)
#Top 5 Updates of last Week:
* Instagram is getting multi-Advertiser Ads, 4 Ads in one IG story.
* X (twitter) announces removal of blocking feature, and could be removed from App store due to this update.
* Google now lets businesses to add social media links to their profiles.
* Meta’s engineering team shares new insights into IG Explore page.
* Gartner releases their annual hype cycle report with AI growth chart.#Tiktok
* NYC bans TikTok on government devices.
* A look into Warner Bros. & TikTok deal impacting business.
* TikTok launches new guide for Ad creatives.
* Another guide for Travel marketing.
* An early look into the Apple Music & Spotify rival; TikTok music.#Instagram & Threads
* Instagram officially announced testing of audio notes.
* The New Like Animation from Instagram is getting huge backlash.
* Threads App gets new Features but engagement is still down.
* Testing a feature for profile links to IG shops.
* Sharing IG posts only to close-friends feature in tests too.#Meta :
* Meta shares new best practices for shopping season Ad campaigns.
* Canada demands Meta to remove the domestic news ban.
* Meta’s AI code generating model can launch as soon as next week.
* WhatsApp now allowing users to send HD Photos.
* Referral traffic from Meta to news publishers is a huge concern.#Twitter (X)
* Job Posting will be available to verified Orgs on iOS.
* Tweetdeck, XPro is now available to only paid twitter subscribers.
* Client Council Meeting with Brands & Advertisers to take place on Sep 20.
* The platform is working on a simplified way to boost posts in app.
* X working on ID verification.
* Allowing only DMs from verified users. (
* Follower Objective Ads are getting discontinued by X.#YouTube:
* Youtube in trouble with Ad Allegations for showing Ads on YT Kids & more.
* Youtube Music announces “Samples” short-form videos highlight new music.
* The platform will show Anti-Adblocking popup if blocker detected.
* New Comment Filters on the Main YT app for creators.
* Also new update to HVEC & AV1.#Google:
* Google launches transparency center for product policies around their ecosystem.
* Google repays advertisers after news of low-quality Ads.
* Google drops links from SGE after tests.
* Google Demand Gen campaigns beta opens.
* Google SGE while browsing now available.
* Shopping Ads to sunset Enhanced CPC.#Agency News:
* Specsavers appoints TBWA\ Melbourne as new creative agency. (
* Papa johns puts US marketing account in review.
* Noel Cottrell launches new agency “Murder Hornet”.
* Tesco & BBH’s Click + collect campaign a repurposed gem.
* Wavemaker partners with AI artist to experiment with brand identity.#Brands & Ads:
* IPG mediabrands telling their clients to temporary pause Google performance max campaigns.
* IHOP launches retail coffee campaign.
* Coco-Cola’s new Women’s World Cup campaign gathers attention.
* Aldi UK’s new OOH Campaign with bread.
* Kraft heinz appoints former marketer as CEO.
* McDonald’s new “As featured In” Ad takes internet by storm.#AI:
* OpenAI acquired a new illumination startup from ex-instagram employees.
* Amazon’s AI generated reviews are making a spark.
* Google deepmind testing personal life AI tools.
* OpenAI aims to fix content moderation issues on internet.#Microsoft ????
* Microsoft ads give advertisers more time to verify their identity to run ads.
* Bing AI outperforms GPT-4 but is pricey for The company says CEO.#Pinterest & Snap ????️
* Amazon sponsored product ads will be shown on Pinterest & Buzzfeed.
* Snapchat’s AI started posting Stories after a glitch & acted more like the user.#LinkedIn ????
* LinkedIn launches government ID based verification in Canada.
#Marketing
* Amazon offering Influencers $25 per video is getting trolled this week.
* Acoustic partners with Snowflake for personalization & Insights features.
* Big Oil is partnering with influencers for Brand Image revamp.
* 71% of UK marketers fear long-term job security.
* Celsius Signs deal as official energy drink of MLS.**I hope this helps to plan your week ahead.**
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1 Reply
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Helpful info, thank you!
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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This is so insightful! Would you mind elaborating on why 71% of UK marketers are fearing for long-term job security?
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Thanks for the update.
Instagram multi-ads are going to be an utter nightmare for advertisers, Jeez. That’s enshitification for ya!
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