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Instagram Images Is Dead + AI Marketing Tools are Future (Insider on Shift in Social Media)
#1. Usage of word “AI” in Marketing Tools
Nearly every marketing and copywriting tool claims that their results are powered by AI which isn’t true at all. You should do your research before changing to new marketing tools that might seem next Generation but aren’t.
#2. The Talks of Instagram Images being Dead
Yes, Instagram is giving a hard time to market your business through visual content but actually the problem isn’t the algorithm. Stop blaming it, For Instagram, the clear case is you can’t post your small business life photos and expect engagement. Like Pinterest, You need to develop aesthetics and adapt different formats like Infographics and Minimalism. Also, if you still struggle with IG Images, Switch to carousels as if your followers skip your carousel first time. Instagram shows them the slide 2 of your carousel again. Giving you a second chance to make impression.
#3. Tiktok is Highly Organic but Engagement Fluctuates
Even though Tiktok is highly organic now but most of the creators go through a phase where their engagement is really down for a long phase. This happens a lot not because of shadowban but the niche is filled with so much new trendy content that established creators see a drop in engagement. Why? Because they are in a phase where the content is focused on existing audience not so much to attract the new audience.
That’s why from the beginning move your Tiktok Audience to IG or YouTube. Because on these platforms people come to see content from people they know and have engaged well.
#4. Implementing BeReal in your Strategy
Storytelling and transparency is one of the key components of audience building and marketing.
BeReal is a new platform adopted by Gen-Z. As a business owner, the new rising trends is brands sharing their BeReal Photos packing a customer’s order.
Converting the new idea into series of packing orders with BeReal delivers the message of transparency and bond you have with your customers. This will help you build community like it is doing for other big brands.
#5. Hashtags on Any Platform don’t help you grow
Stop using Hashtags like you did in 2017. In 2022, Hashtags only serve one purpose which is content differentiation. You should use hashtags only to insert keywords about your post that might differentiate your post from your other content and helps the system understand what your post is talking about. So, rather than using trendy hashtags to have some reach, you should take few minutes out and add hashtags that connect with your post and gives your users and the algorithm context about the post.
#6. The Rise of Newsletter & Online Communities
Newsletters and online communities are referred as Curated Social Media Platforms where you serve your target audience content that educates them and converts them from potential leads to Your Favourite Clients.
Recently everyone seems to have a newsletter including me but the difference between a good newsletter and a great newsletter is simple. Most newsletters revolve around the idea of pushing content the business created to market their business rather than restructuring their content to push the content to real-time users that need it.
#7. Huge Issue with Pinterest & LinkedIn
Pinterest & LinkedIn are both being ruined by Tiktok & Twitter Reposts. There is a huge difference between content repurposing and distribution. Repurposing means you are formatting the content for a new platform with your ideal audience but a lot of people are just distributing their same content on Pinterest & LinkedIn.
This Exploits platforms and you eventually reach a vice-versa audience on LinkedIn too. The Audience with the real interest end up on Reddit complaining about Pinterest & LinkedIn begin a Repost Dumpbag.
The audience is on those platforms to consume content in the main content format . Try to adapt that for a better long run.
#8. Twitter, LinkedIn and Instagram Growth relies more on Creators than Audience
What most B2B and B2C Businesses don’t get while starting on these platforms that follower activity and in-app usage of their audience differs a lot causing it hard for you to grow on these platforms in 2022. That’s why networking with creators is the way to go maintain an engagement rate where these platforms push the content to a new audience.
The simple framework for Instagram is when you engage with creators on daily basis. They will like the comment before the next post. On Twitter, Creators use lists feature to create an engagement circle. On LinkedIn, You have the connections simply build a circle of active creators.
#9. Trendy Marketing Tactics actually make you look Bad
Most of the time these tactics are pushed to a level that it doesn’t serve the purpose. For Example, the use of basic Social Proof is so extended now that everyone have a stripe of Brand names listed on the landing page. This doesn’t work like it used to do, you should dive more into social proof by using case-studies.
Another Tactic is Storytelling, A lot of time brands think Stories as Pixar movies. Your stories shouldn’t be just a brand origin story highlighting your struggle. Everyone is already up to that, you should focus more on Product Usage Stories rather than trying to have a huge plot for your brand story. Building a better story is like building a better one-side conversation. Don’t ruin it.
There are many other tactics that are being ruined because they are very trendy in the industry.
**Thanks for reading my insights. I track Social Media and Marketing Updates for Entrepreneurs, you can subscribe Through link in bio to receive the updates for free.**
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