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Instagram: High ER on Reach but low ER based on followers – tips?
Hey!
I am the social media manager at a Food&Beverage company. our Engagement Rate on Reach (Total interactions/number of people reachedx100) is good – some posts reach 14% or even 17% ER. But our Engagement Rate based on Followers (Interactions/Number of followersx100) is low – I calculated it just now based on the last 10 posts and it’s about 1.5%.
Any ideas on how to improve this? Thank you!!
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