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Insanely High CPM’s
Hey PPC,
So I’ve been trying to run a couple campaigns this week (CBO, single interest, 10 adsets .VS. ABO, single interest 10 adsets) and I leave them to run for about 12 hour but I’m forced to shut them off because of the insanely high CPM’s. I’m getting anywhere between 50-80$ CPM’s and its not even generating an audience.
I’m wondering if anyone has any ideas on what could be causing this, I checked Facebook ad status ([https://status.fb.com/](https://status.fb.com/)) and it says that it is experiencing some disruption in ad delivery so I’m thinking it might be that, or high traffic from Christmas sales. My ad creative is all good as well as the funnel itself so I’m a bit confused on what to do. Should I wait a couple days and try again with a duped campaign or do I have to change my strategy.
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4 Replies
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Same fucking thing here. Please check your relevant diagnostics and reply. I found out my quality is bottom 10% while other statistics being above average. And I assure you’re, my ad is not bottom 10%…..
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I am in the same boat.
I run conversion ads and my CPM is 5-8-10 times more than it was a couple of days / weeks ago. The number started to get high in the past few days / weeks. The quality rankings are good.
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It’s Q4, Christmas shopping season. It’s 100% due to that, and nothing else. There are no bugs, no issues with FB. You are just facing serious competition from advertisers with bigger pockets than you, that’s all there is to it. Wait til new year, prices will drop
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Can we please get a sticky about this already?
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