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Insane marketing results with LinkedIn events…
Last week I ran an online event with with thousands of attendees through-out the Youtube live session.
Our key traffic sources?
LinkedIn events + Twitter.
But this thread will focus mainly on the LinkedIn event growth hack we used.
Nothing too complicated in terms of development & automation.
**But definitely LOW-COST & HIGHLY EFFECTIVE.**
LinkedIn events have been an excellent way to market lead hooks for the past year or so now.
What makes them great is the following:
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* The ability to invite a thousand people per week per inviter from selected industries & geolocations.
* The ability to capture emails directly from the event itself with a LinkedIn Lead Form (which can be further manipulated through Zapier)
* The ability for people to find the event through SEO on high volume keywords both on LinkedIn & on Google.
* The ability to message all your attendees without any limits.
* And much more!**Here’s how we did it:**
**Step 1:** Get your company whitelisted for LinkedIn events because it’s only company pages that are able to do LinkedIn Lead Forms for event based email captures. LinkedIn has a guide on how to get your company whitelisted and their support team is actually super friendly when it comes to guiding you in the right direction.
**Step 2:** Create the event under your company page. Make sure that you include a good cover photo, an external link to the event itself (though you can host in on LinkedIn Live), and a good description to go with it. Try to optimize the text for SEO purposes as LinkedIn events are indexable both by LinkedIn & Google search algorithms.
**Step 3:** Invite 1000 people from your connections to the event per week + onboard additional speakers with good connection counts to invite even more people on a weekly basis. The more speakers you have, the more people you can invite.
**Step 4:** Add the attendees that have opted in for further email communications into both broadcasts & sequences leading up to the event to make use of an additional touchpoint.
**Step 5:** Run the event.
**PS\*** You can hook up tools like Zapier + LinkedIn Lead Gen Forms for additional automations – like auto-sending calendar invites to everyone that completes the Lead Form OR adding them to a certain sequence.
**PSS\*** I don’t think LinkedIn will keep the invitation limit at 1000 per week for long, so strike whilst the iron is hot.
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And let me know in the comments if you’ve got any questions.
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1 Reply
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Thanks for your concise and thoughtful summary of a great marketing strategy.
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