-
Images vs Short video – Facebook
I’ve always worked with images because with my basic workflow it’s too time consuming to use clunky software to animate key frames then wait to render.
So I recently started using Canva and found that you can quickly animate your designs.
The animations that are available basically turn static designs into a video with sleek “ins” (fading, rise, wipe etc)
Bear in mind that the animated version is literally the same content. Some text headers, a photo and some graphical elements.
I’ve always read that video is always more engaging it performs better etc etc etc but surely that’s referring to high value video production.
So my thought is, what do you think the difference in engagement will be between a static image, with an animated one?