For example, i usually post twice a day (3 p.m and 7:30 p.m). should you not post anything if you have a video that has lots of traction, or does that not really matter and you should continue with the posting schedule as is?
for what it’s worth, i post comedy POVs, thanks in advance.
For Tiktok (and Instagram and Facebook and LinkedIn and especially YouTube) I prefer the Let-it-breathe approach. Posting again too soon might squash the chances of the previous post’s reach, and the newest post. Also, it gives me a chance to collect some content and not have to feverishly post.
Twitter, Pinterest I prefer to post several or many things at once.
On TikTok I have noticed that replying to questions with a video doesn’t really affect the algorithm, at least for me. I personally do the let-it-breathe approach since it can get Spammy and dampen everything.
I also know a few people who have a loyal following and post multiple times per day. Their engagement doesn’t seem negatively impacted.
If you have good content ready to post definitely don’t wait! I mean wait like an hour or two but then post again if you have quality content to post. Don’t scramble and post something random/off-brand just to post