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If my targeted keywords have low search volume should I ditch the STAG? Company sellings windows and doors
If my targeted keywords have low search volume should I ditch the STAG? Company sellings windows and doors
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1 Reply
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Your keywords aren’t limited by search volume due to STAG. Even if you change your build, it won’t change people not searching.
I think you should keep STAG and do the following:
-Do a keyword research and find new high volume terms
-Expand location targeting
-Relook at existing match types. If you’re on exact, try phrase. If you’re on phrase, try testing broad (make this more of a last resort)
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No, but use somethig like Semrush to find other keywords (and keyword intent, which is crucial) 😉
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What match types are the keywords?
May be worth running an experiment on Broad Match for a while to try and increase volume. You can quite often see a an uplift in conversions on Broad match, just keep an eye on the Quality of leads and negative KW.
As mentioned here restructuring the account won’t help with search volume.
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