If I Import Conversions From Google Analytics to Google Ads, Do I Still Need to Install A Conversion Tracking Tag?

Forum White Hat SEO PPC If I Import Conversions From Google Analytics to Google Ads, Do I Still Need to Install A Conversion Tracking Tag?

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  • #14272
    seohelper
    Keymaster

    I have conversions imported from Google Analytics to my Google Ads account. I’ve also associated the Ads Campaign with that conversion.

    Because I’ve imported the conversion from Analytics to Ads, is that sufficient for tracking conversions, or do I still need to also add the Conversion Tracking Tag?

    #14273
    Raineko

    You don’t need to install the conversion tag.

    #14274
    cuteman

    No, but keep in mind the Google ads conversion tag will usually attribute more revenue/conversions based on first touch last touch, view through and assisted conversions. In reality that can be the difference between 2 and 3x ROAS.

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