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If I have GTM added to my site, does that mean I don’t need Google Analytics?
If I have GTM added to my site, does that mean I don’t need Google Analytics?
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1 Reply
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You still need to add Google Analytics to GTM.
GTM makes it easy to add Javascript to the HEAD section of your website. If you weren’t using GTM, you’d need to manually edit your website’s HTML to add the new Javascript. However, with GTM, you just update your GTM settings and your website automatically gets the new Javascript.
You can think of GTM as a container which will run whatever Javascript you want to run on your website.
Since you want to use Google Analytics, you need to add the Google Analytics Javascript to GTM. There are many tutorials explaining how to do this.
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Negative. I’d recommend adding GA4 and configuring it to give you useful data that maps to customer lifetime value. GTM is just a container that makes it easier to manage tracking pix La on your website.
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GTM is the bridge that activates all conversions into Google Analytics, Google Ads, Facebook Ads, etc. Only use the GTM code on-site in the header and the body. Delete the GA4 code from the site. Install GA4 through GTM. It’s called Google Analytics Conversions. Once you link GA4 to GTM, you can create events with Google Analytics Events. Ensure you install the conversion linker and check the option for the subdomain. Do your google ads conversions with GTM. First, link up the Google Ads Remarketing tag. Then you can use the same trigger events that as GA4 the same for Google ads. If you have trouble, text me.
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