-
I am planning to bring structure to my social media marketing strategy. How do you go about creating your monthly social media calendar?
I am thinking something like this:
1. Start from a blank calendar
2. Decide on a frequency of postings
3. Decide on type and number of posts per week e.g. video/photos/tweets
4. Decide 1 content pillar for each week
5. Put in topics for each sub pillars per post
6. Factor in any sharing of special promotion/holiday/blog/newsletterFeedback request:
a. Is this approach right? What do you suggest?
b. What else do you do that I can consider?
c. How do you go about generating ideas?Thanks
-
1 Reply
-
This sounds concrete, don’t over think it just do it.
-
Hey, hope you are doing well!
A. Your approach is right also but let me suggest something.
B. First, make a google sheet of Content Calendar
1- Decide the dates. like on which dates you are going to post your content.
2- Decide which content you are uploading if it’s an Image/Video.
3- Decide the caption for your content.
4- Post 2-3 pieces of content a week.
5- Decide the budget. (if you’re running campaign ads)
6- Make a deadline for it like if you have done that content or not.
Try to post some creative content, deals, or offers that attract your customer through your store.
C. I make the same Content Calendar for my clients as well.
-
Excellent advice here. For content ideas…you could Google to look up hashtag holidays for 2023 and start making posts ahead. You’ll end up participating in your favorite themes with several on-brand posts this way. I used this strategy for IG but it could work well on other platforms.
-
Looks solid to me. Let us know how it goes, OP.
-
You should definitely download an app like Preview! It connects to your Instagram and will load all of your current content from your feed. Then you can plan your new content in advance and see how it will visually look on your Instagram feed. You can also add your captions and hashtags as well! I typically write my captions a day in advance depending on my post. I’m a SMM for a brand and here is my strategy.
-Post 6 times a week on IG
2-3 Reels and 3-4 Static Post depending on the week-Post on all relevant food holidays to the brand
-Have monthly photo shoots where I can then batch create all of my content/reels for the month. I typically can get enough content for a month or two from one shoot.
-Hashtag Research: I use around 20 of the same researched hashtags on every post and then add around 5 new hashtags that are relevant to the post that day.
-Repost all Reels/TikTok’s to Pinterest as Idea Pins
-TikTok is great to help you find your niche and see what current sounds and videos are trending.
-ENGAGE with other accounts that are in your niche! Always respond to comments and DMS.
-I always repost UGC stories that we are tagged in and interact with customers via DM.
Log in to reply.