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How would you guys build an Instagram audience from scratch?
Thinking about start to build my personal brad talking about business and marketing.
Also i wish to be more spontaneous and authentic do differentiate myself from so many IG accounts so similar
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1 Reply
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It’s great that you’re looking to be genuine! My coaching account saw a great boost when I started leveraging Instagram’s features – like creating engagement-driven stories or insightful IGTV videos. I found AscandViral very helpful for understanding these tools without feeling overwhelmed. Diversity in content is key. Have you considered collaborating with other business or marketing enthusiasts?
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What niche?
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Find something you like, post about it everyday and consistently engage with the community that also likes what you like.. the more intimate the community, the better, you want to start with small #s and enthusiast groups.. once you do this enough times you will notice patterns on what people like and don’t like, and you will get feedback.. as your following grows, expand your reach to other #s and delve into slightly more generalized topics based on your likes, and collaborate with other content creators in that community.. do what the audience wants, don’t try to impose too much into your content, you are trying to attract and retain an audience, not prove a point..
An example would he something like Offroad racing..
You could start your instagram only posting about a certain car or type of car, gonna use offroad ford trucks as an example.. so going to Ford meetups and meeting fellow Ford enthusiasts, Offroad racing enthusiasts who like Ford.. maybe they like seeing a certain truck or hear certain music in the posts, do what gets the most attention and positive feedback..As you start to gain more and more followers and people in those meetups and other offroad racing enthusiasts start to know who you are and recognize you.. you could expand your reach into bigger offroad races, collab with podcasts and media and so on and so on… eventually you get to a point where you have a certain amount of influence in the offroad racing community media and then it comes down to setting the stage up for other businesses to use your platform..
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I have built a lot of instagram pages from 0 to a couple 100k followers in the past years. And the best thing to build an new and big IG audience right now is instagram reels. See things that are working on TikTok and use that as inspiration for your instagram reels. If something works on TikTok 99% change it works on instagram reels.
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Building an Instagram audience from scratch requires time, consistency, and a strategic approach. Here are some steps to help you grow your Instagram following:
Define Your Niche and Target Audience: Clearly identify your niche and the target audience you want to attract. Knowing your ideal followers will help tailor your content and engage with the right people.
Optimize Your Profile: Create a compelling Instagram bio that describes your brand or business and includes relevant keywords. Use a recognizable profile picture, preferably your logo or a professional image.
Consistent Posting Schedule: Develop a consistent posting schedule to keep your audience engaged. Aim for quality content over quantity, and ensure your posts align with your niche and brand identity.
Engaging Content: Create visually appealing and valuable content that resonates with your target audience. Use high-quality images, captivating captions, and relevant hashtags to increase visibility.
Hashtags: Research and use relevant hashtags to reach a broader audience. Mix popular and niche-specific hashtags to increase discoverability.
Interact with Your Audience: Respond to comments, DMs, and engage with your followers. Building a genuine connection with your audience fosters loyalty and encourages them to interact with your content.
Collaborate with Others: Partner with influencers, brands, or accounts in your niche for shoutouts, takeovers, or collaborations. This can introduce your profile to a new and interested audience.
Utilize Stories and IGTV: Share behind-the-scenes glimpses, tutorials, or valuable content through Instagram Stories and IGTV. These features create a more personal connection with your audience.
Cross-Promote on Other Platforms: Promote your Instagram account on other social media platforms, your website, blog, or email newsletters to attract existing followers to your Instagram page.
Host Giveaways and Contests: Organize giveaways or contests that encourage users to follow your account and engage with your content. This can help increase your follower count and boost engagement.
Monitor Analytics: Use Instagram Insights or other analytics tools to track your performance, understand your audience’s preferences, and adapt your strategy accordingly.
Be Authentic and Unique: Showcase your brand’s personality and authenticity through your posts. Stand out from competitors by providing unique value and content that speaks directly to your audience.
Remember, growing an Instagram audience organically takes time and patience. Focus on building genuine connections, providing value, and staying consistent. As you consistently deliver valuable content, your following will naturally grow, and your engagement will increase.
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