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How to view in-market and affinity segments for secondary converters only
We’re currently tracking primary conversions (leads) and secondary conversions (job applications) in google ads via GTM/GA4.
And are looking for ways to reduce the number of secondary conversions that occur due to job seekers using the same search terms as leads.
Is there a way of viewing in-market and affinity segments for secondary conversions only?
The goal being to exclude those segments that align clearly with job seekers / secondary converters.
Any advice greatly appreciated!
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