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How to Use Visuals to Create High-Converting Landing Pages
From too much text and irrelevant visuals to clashing colors, confusing layout and multiple call-to-action buttons, we’ve all stumbled upon some awful landing pages at some point.
What happens next is pretty obvious: you leave the website.
Poorly designed landing pages push prospects away. So, if your landing page has high traffic and low conversions, the problem probably lies in its design.
Apart from breaking the monotony of text, visuals have the power to evoke emotions, engage users and encourage action. In fact, people following directions with text and illustrations do 323% better than those following directions without illustrations.
But how do you go beyond beautification and use visuals meaningfully to facilitate conversions? Let’s take a look at some visual tactics to create landing pages that convert.
*Put + in the comments and get the list!*
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