How to use Google Ads Weather Script in 2020

Forum White Hat SEO PPC How to use Google Ads Weather Script in 2020

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  • #8329
    seohelper
    Keymaster

    Hello,

    In 2018 I used the [Google Ads Weather Script](https://developers.google.com/google-ads/scripts/docs/solutions/weather-based-campaign-management) to modify my bids, but now I use smart bidding so I don’t think that make sense to use a script to change my bids anymore

    I was thinking to adapt this script to change my budget or activate campaings depending on weather situations. Is it possible to do it? If so, it’s hard to do it?

    #8330
    mr-zero1two3

    U should still be able to use bid modifiers based on location. Its debatable if smart bidding is adjusting this correctly. U can probably test it with historical data and see if bids were different according to weather. I guess not.

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