I work for a small nonprofit that helps domestic violence, sexual assault, and human trafficking victims. Unfortunately/fortunately we have had a couple of recent posts skyrocket in performance due to some local incidents. (Don’t worry, we’re connecting with them and trying to get them support.) For reference normally we get about 4 followers a day, and we’ve gotten around 50 in the past 12 hours. My question is how do I best take advantage of our recent momentum?
I would also appreciate any tips you have for content we could do. We can’t show faces, identifying information, and a lot of stories are off limits. Right now my current idea is to provide a lot of content like the popular therapy pages, except ours would revolve around abuse. I appreciate any feedback. Thanks
Maybe reintroduce your organization and what you do, seeing as you have a lot of new faces. Also, running an ad at this time that excludes current followers might be a good way to reach people who have heard of you or seen the post but not yet followed.
You might want to look at it from another perspective: you found out what people want to interact with, now give them more of this. In this case: follow up on these cases, anything your organisation offers in connection to these cases and it might be time to invest some money and make a 2-3 videos to post soon.