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How to Rank Product Website?
Hi Everyone,
I have been working on Affiliate websites for past 3 years, now I got a chance to work on product website which is kinda e-commerce type website where we are selling our own physical products. Can someone please guide me how to rank such kind of website?
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1 Reply
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Optimise on page – metadata, product coverage (look for intent), optimise your high intent/transactional queries to convert more.
Fix site structure which is crucial for e-com – broken links, internal links… check for pages that are orphaned, click depth (try to reduce it so users can access products easier), duplicated content to be canonicalised (features like facted nav can cause this)
etc etc, there is a plethora of stuff to do with e-com pages but make data driven decisions and utilise GSC/GA/Sheets to filter out pages and work more hyper-focused.
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Keyword Research:
Identify relevant keywords related to your product.
Use tools like Google Keyword Planner to find high-traffic and low-competition keywords.
On-Page Optimization:
Optimize your product pages with relevant keywords in titles, meta descriptions, headers, and content.
Ensure your website is mobile-friendly and has a fast loading speed.
Quality Content:
Create high-quality, valuable, and relevant content related to your products.
Regularly update your website with fresh content to keep it current.
Backlinks:
Build high-quality backlinks from reputable websites in your industry.
Guest posting, influencer collaborations, and social media promotion can help generate backlinks.
User Experience:
Improve the overall user experience of your website.
Easy navigation, clear product descriptions, and a seamless checkout process contribute to a positive user experience.
Social Media Presence:
Leverage social media platforms to promote your products.
Engage with your audience and encourage social sharing.
Optimize Images:
Compress and optimize images to improve website loading times.
Use descriptive file names and alt text for images.
Technical SEO:
Ensure proper use of header tags (H1, H2, etc.) and meta tags.
Create a sitemap and submit it to search engines.
Use schema markup to enhance search engine visibility.
Monitor Analytics:
Use tools like Google Analytics to track website performance.
Analyze user behavior, traffic sources, and other key metrics to make informed decisions.
Local SEO:
If your products are location-specific, optimize for local search.
Create and optimize a Google My Business profile.
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Do you have multiple categories of products on the website?
If yes, then you can target category pages first. Choose a little longtail targeted keyword and optimize that page.
You will see hundreds of keywords ranked with the main targeted keyword.
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So first, make a structure of product categories.
Do you have multiple category pages or a single category on website?
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I think it all starts with Product research. If you did it before the production you might not have such a question (in case its you as owner)
The SEO will remains the same with few additions like listing products on Google merchandise or other product listing websites to get noticed. I help miracle noodles improve their sales by 1000% in 2 years. where 40% of the sales is coming from 3rd part product listing websites including Amazon and 60% sales are coming from their own website. Work on brand strategy, conduct few physical product displays in local region, redirecting people to your website. Paid ads can also play a vital role.
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