I have a site that’s completely built out in English that offers a service. A small portion of one of these services is geared towards Latinos, and the same keywords are searched for in both English and Spanish.
I want to be able to rank both pages in SERPs. Right now the English version ranks very high, but how to get essentially the same page to rank high in Spanish? For example “Brand Internet Packages” and “Brand Internet Paquetes”. Right now my site does not show for the Spanish Terms.
Could I create a subdomain where I essentially re-write the English pages and then translate to Spanish?
Depending on how many keywords you’re looking for and how many pages you want to use to accomplish it, you may want to make a language subdomain.
For the pages you want to rank for X topic in the second language, follow these basic steps:
1. Use hreflang. Don’t know what it is? Look it up.
2. Get backlinks to that page from pages using at least the same ‘parent’ language code, or better yet the ‘child’ code. For example ‘en us’ would be American English instead of Canadian English, or Australian English.
You still need to make sure they’re links in your niche, and that the anchor text matters.
3. Don’t use an automated language translator. Seriously. It doesn’t read correctly, it looks like a bot made it (because it did) and you could potentially be flagged for it, because it looks like a poorly made blackhat 2.0 page.
The topic keyword to search for if you want to dive more into this is ‘international SEO’, even if you’re just trying to be bilingual in your own country.