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How to map out a funnel?
In the past I’ve mostly used FB to prospect for conversions. Things have done OK but they could definitely be better, it’s definitely time to change up the strategy.
I want to map a funnel / customer journey showing everything from cold audience to warm prospect to email sign up to hot lead to conversion not post purchase. Is there an easy way to map this out?
I have a Shopify store, we design and sell our own products (no drop shipping), we’ve been around for several years but we’ve mostly focused on product development and wholesale. Wholesale (to retail stores) is what really drove our business. Our online sales have since overtaken that so now we really need to get ecomm marketing strategy ironed out.
Thanks for any advice on how to best map this either on paper or with a software tool.