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How to improve my EAT
I have a medically oriented-website. My blog writers are not doctors or clinicians. I have seen many other competitors in my space do something like this: the blog will say, “medically reviewed by: Jane Doe.”
If I want to go down this route, what is the going rate (how much will it cost) for someone to simply review blogs, not write them? I have no idea how much to offer for this type of position
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1 Reply
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So you want to rank a YMYL blog that is not written by experts but pays experts to spot-check it and make it seem like your site has the experience, expertise, authority, and trust?
Good luck with that.
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I’m doing several medical oriented-website’s seo; expertive documents are written by doctors who are actually doin these operations. I’m doing h1-h2-h3 properly and asking the right questions to get high rankings.
You need experts on medical issues, if you say something wrong; it will have punitive consequences that’ll put you in jail.
Check your country’s laws.
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We use experts to fact check everything but they make their own revisions as well. That is how we got rank really well in the ymyl category (finance)
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>*I have a medically oriented-website. My blog writers are not doctors or clinicians. I have seen many other competitors in my space do something like this: the blog will say, “medically reviewed by: Jane Doe.”*
Check the google quote:
>*● High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.*
For a reviewer, simply providing a name and title may not be enough. Check what Google says:
>*● Who (what individual, company, business, foundation, etc.) is responsible for the website.*
*● Who (what individual, company, business, foundation, etc.) created the content on the page.*
and
>*We need to find out what outside, independent sources say about the website. When there is disagreement between what the website says about itself and what reputable independent sources say about the website, we’ll trust the independent sources.*
*When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources…Be skeptical of claims that websites make about themselves.*
*When a high level of authoritativeness or expertise is needed, the reputation of a website should be judged on what expert opinions have to say.*
All of this can apply to your reviewers as well.
About payment. You can probably expect your reviewers to charge the regular rate (per hour) at least. This is subject to impeccable content. If the content requires adjustments or research, then the price may rise. E.g., Avg. Base Salary (USD) of Doctor of Medicine (MD) Degree is $211000/ year.
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