-
How to estimate the budget needed for a campaign?
I work at an agency and have been asked to estimate the budget needed for a 6 month Google Ads search campaign for a new client. We don’t have access to their Google Ads account yet, so all I have to work with is the website URL and a list of keywords based on my keyword research.
Is there a way to use the data available through Google Keyword Planner to math out a potential budget range based on avg. monthly volumes? The goal would be traffic.
I know there are many other factors that should go into a formal budget plan, but I just need to come up with a relatively logical ballpark figure to help segment out the media budget with limited inputs.
Any step-by-step equations/examples would be greatly appreciated!
-
1 Reply
-
You use the keyword planner for ideas, save it, and pass them to the forecast planner, pick your geos, max CPCs, and Google will give you a budget
Log in to reply.