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How to create a social media strategy when Instagram is dying?
Seriously, I’m completely stumped. I’m starting a new job soon as a Social Media Specialist and part of it is to come up with a strategy to improve their IG. How the hell am I supposed to do that when IG is literally dead and impossible? It will look like I have no idea what the hell I’m doing.
Any thoughts and suggestions……………………much apprec.
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1 Reply
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Creating a social media strategy when a platform like Instagram is on the decline can be challenging, but there are a few key steps that you can take to ensure that your brand continues to engage and connect with your audience.
First, it’s important to understand which platforms are still growing and where your target audience is spending most of their time. You can use tools like Google Trends and Alexa to research which platforms are gaining popularity, and then create a content strategy that is tailored to these platforms.
Second, you need to create a content that is interesting, informative and engaging. This will help you to build a following and keep your audience engaged. Use a variety of content types such as videos, images, and text to make your content more visually appealing and shareable.
Third, you should focus on building relationships with your audience. This can be done by responding to comments, messages, and DMs promptly, and by creating a sense of community around your brand.
Finally, it’s important to be consistent with your posting schedule, as well as with your branding and messaging. By following these steps, you’ll be able to create a social media strategy that will allow you to continue to engage and connect with your audience, even if Instagram is on the decline.
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For Instagram, Short Form Video content is good way to start. For getting a good amount of engagements, I will suggest start commenting on top hashtags content in your niche. I also think you don’t have to depend only on Instagram. You can do cross-posting on various platforms the same content with different flavours. like on TikTok, Pinterest, YT Shorts, even FB Reels
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Instagram is not dying, Facebook is not dead.
They are not the hottest platform on the market right now but they are still a very valeuable tool in social. -
so, you tried using VPN
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* ChatGPT, create a powerful social media strategy for a brand in the _______ niche.
Jk apart, Let’s break it down:
1. If the account doesn’t have a decent follower base, instead of posting content, try engaging (commenting) with top accounts in your niche
2. Make reels that not only adds value to your target audience but also entertains them
3. Try collaborating with accounts in your niche & reach out to influencers who has the audience you want.
4. Post stories that makes your followers interact.
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Short video content is the rage on Instagram and also posting it on Facebook as reels! It is not dead, you need to move towards the video content type
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Hi! I’m a social media manager and write strategies for my clients each month or each quarter! Send me a message, I have too much to type in a comment ?
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Reuse the same IG Reels content on YouTube Shorts. That way you can playcate their Instagram account but build on a platform like YouTube that has SEO and organic growth value.
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Troll much ?
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Why in your eyes is it dying?
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Lol ? how are you a specialist
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Haha not dying at all
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I honestly don’t feel like instagram is dying at all . I feel like you just have to know your demographics and cater accordingly . Facebook is primarily older millennials and anyone older than them (for the most part ), instagram is older genZ- millennials (mostly ), and TikTok is mostly younger millennials and younger generations .
Basically , cater to 25-40 year olds and you’ve won
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