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How to be a successful social media manager in creative (advertising)?
I currently work as a social media (and community) manager at a not-too-big creative ad agency. I come from client-side and this is my first agency job, so I’m still new to it and learning some things along the way. Definitely a faster-paced environment with much different standards and practices. Although it’s been quite a learning curve, I’m loving it.
My main question is to my fellow Social Media Managers who’ve been in the agency realm. What can I do to be a successful and valuable social media manager? A bit of a vague question but in terms of being the Swiss-army knife of the team (posting/scheduling/copywriting/leading), what are things you’ve done to really become a great team player?
Another more specific question: What do you do to become a thought leader in this role? and how often do you inform your team on trends?
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1 Reply
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Creativity is something that you can’t learn. It just comes within you. You can check others’ work, get some inspiration n try to think about what you will do if you have the same thing. Scheduling is not something a big task. Get any scheduling app n you are good to go.
Start observing more content, and read the comments along with that. Observe what people are talking about, and what you can give in return. Plus, make sure you do good work on your copywriting. Try Copy.ai for a while to learn some copywriting styles. Lead generation is another thing.
To be a better team player, see what’s the missing piece in your team, and work on that particular skill.
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