Forum › White Hat SEO › How strict are NAP guidelines in Google Local SEO … ?
Does Google use common sense when comparing NAP (name, address, phone) details between Google My Business profiles and websites ?
Do they have to match exactly ? If you leave out the country in the address or the international phone code in the phone. Does it impact your GMB listing significantly ?
How important is NAP identicality ? I’ve been told it’s the #1 critical flaw most businesses make …
Yes, correctness and consistency matters. General best practice is exact match