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How Much Should I Charge This Agency?
Yes yes, I know… But hear me out for a second…
How much should I charge a digital marketing agency for contract work?
For context, I have mainly worked on my own website and gained over 1.3 million unique users from Google in under 4 years, 95% of the work was solely done by me.
This included content writing, keyword research, technical SEO, blah blah, you get the picture.
I took a year’s hiatus trying to build other businesses (not related to Google SEO) after selling the website and have now circled back to working with a single client on Upwork for $30 per hour.
I recently reached out to a local marketing agency (who work with some highly reputable businesses in my country) with my portfolio and they’re interested in working together, but I’m not 100% sure how much (or how to) charge them.
They’ve just asked my hourly rate or what I charge for a project.
But I really don’t know how much I’m worth, maybe a little more than $30 an hour? I don’t know…
I’m confident in my abilities, but I don’t have much experience working with other businesses/clients yet.
Do you think $30 an hour is fair?
Also, would a project payment be more beneficial and how should I go about this?
I’m not 100% sure of the exact scope of work they want me to do yet, but it sounds like they want to build out their SEO services as they mainly do website development and creative services (flyers, videos, banners etc.)
Thanks!
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1 Reply
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In my opinion you charge project wise after audit the website or as per need of your digital agency.
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Depends on your country but a day rate of $500 seems reasonable.
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Don’t high them because you’ll lose the contract. They would have done their research on you so they’re expecting you to tell them $30/hr. That’s going to fit their budget. At this point in your career the experience should be more valuable to you than the dollar amount. This could lead to bigger things. As you build experience increase your hourly and you will find your value.
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I personally charged based on current online presence and of course what the overall data says after completing the website audit.
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We do a lot of work for agencies and we offer them a 30% margin on our work.
So we charge 70€ and they charge + 30% to their customer
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Take a look at all of your business expenses, insurance costs, retirement contributions, hours spend doing admin and marketing for your own business add allllll of that up, then estimate the number of hours the project will take. Divide that by the hours then you have your overhead.
From there add on your hourly rate for just the work. Then you have your overall hourly rate.
If they are not explicitly clear about deliverables – which most agencies aren’t – then charge hourly with a very clear number of hours per week or month.
Keep in mind most agencies bill out hourly so it’s tougher to negotiate project-based rates unless you’re developing white label services with them.
$30 an hour is criminally low unless you live in a LCOL country.
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