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How much do Shirt promos go for?
Im a small brand looking for micro influencers in my niche. I’ve found a few infuelencers I’d like to reach out to and workout a promotion for one of my designs. My idea would be to send them a free shirt and some kind of payment to promote the design on their Instagram/TikTok/twitch. Since I’m a small brand I don’t have crazy money to shell out. What is the going rate for these types of shoutouts? Are more people looking for a piece in the sales? That would be possible using some kind of affiliate link through Shopify. Any insight would be great! I know there are options by paying for ads through TikTok and meta but I’m trying to think of something different.
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1 Reply
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As a general rule, micro-influencers charge between $10 to $100 per post, depending on their audience size and engagement. You can also offer a commission-based promo, where they earn a percentage of each sale made through their unique affiliate link.
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