• PPC

  How much data do you gather for your Google Ads before optimising it?

  Posted by seohelper on May 8, 2021 at 12:34 am

  I have been running Google Ads for two and half weeks now and have the following data at a high level:

  – 20k impressions
  – 1100 clicks
  – 65 conversions (lead forms filled in)
  – Cost of campaign/Ads/keywords etc

  I am running bidding as Target CPA of £50 per conversion however my conversions cost is averaging out at around £40ish.

  Is this sufficient amount of data for me to start removing / amending weak Ads, stopping Ads as certain times where I’ve had no conversions, etc or should I wait till I have a full month (or more) worth of data?

  tomhalejr replied 2 years, 12 months ago 1 Member · 1 Reply
• 1 Reply

• 

  tomhalejr

  Guest

  May 8, 2021 at 1:59 am

  Optimization is always an ongoing process.

  Sometimes “optimizing” means consolidating, sometimes it means expanding.

  What are you “optimizing for” at the moment?

  

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