-
How many hours per week to set for a freelancer?
Hi,
I just hired a freelancer from Upwork to handle google and Facebook advertising campaigns.
How many hours / week does this normally involve? He is requesting 10-12 hours a week. Is this too much?
Initially after setting up the campaigns, isn’t it all about just monitoring it? 10 -12 hours a week seems a bit much to monitor the ads
-
8 Replies
-
[Please keep in mind that all posts need to be of professional discussion](https://www.reddit.com/r/socialmedia/comments/ft6ghx/all_new_posts_need_a_flair_going_forward/). This isn’t a help desk. [If this post doesn’t follow the rules report it to the mods](https://www.reddit.com/r/socialmedia/about/rules/).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/socialmedia) if you have any questions or concerns.*
All new posts need a flair going forward
byu/JonODonovan insocialmedia -
With the little info available – the answer is gonna be a generic – “It depends on the complexity of the industry, campaigns, etc.”
In general, 10-12 hours a week is reasonable for handling multiple channles I’d say.
-
When you advertise, you don’t just throw up an ad and walk away.
There’s a lot of work that needs to be done to get the audience right, make sure the right message is being sent and make sure it’s preforming properly and connects with the people you want to convert. There’s also a lot of data to collect to make sure the campaign is actually effective.
If they’re engaging with your audience that takes even more time.
A lot of people like to look at finished products and say “oh, that doesn’t look like much” and think it doesn’t take much time but sometimes it takes a lot of time to edit and rework things until they’re great. Writing is a major example of this. Graphic design too. Advertising usually combines the 2 quite a bit.
-
Are you more concerned about how much time it takes or the results? For example, if I billed $2000 a week But delivered a 15x return do you care if it took me one hour or fifteen hours?
-
I’m a professional freelancer, and I’ve offered the service of setting up ads for $50-$250. Then monitoring the ads from $20-$200 a month. I’m low-balling but I’m also trying to get the type of paid ad gigs where paying these rates matches what I actually do and the client expectations. I can do a “setup and checkup” type service, but I wouldn’t be able to provide the level of service a true paid ads professional could provide. (I’m using myself as an example, not to solicit for paid ad gigs. I don’t want that type of work.)
I think one important factor that a paid ad specialist should have is the ability to say when too much budget is given, too many hours are given, too much priority is given to paid ads.
To me OP, it sounds like you want someone that knows how to set up some ads, get em running, knows how to analyze the results, and makes a few tweaks as time moves on. Doing things right with not much time spent is possible for paid ads. I think the person you hired is either expecting to do a full force professional campaign-build (which might be overkill) or the person hired is sort of setting up an on-retainer situation where you pay em in advance for some hours for the month, and at the end of the month some budget is moved to the next month… or maybe the person is planning to not do much but get paid for hours anyway.
I think if you want someone to give you a “setup and checkup” type equation that doesn’t take a lot of time and isn’t crazy expensive then ask for that service or seek someone providing that sort of setup. A professional specializing in paid ads is definitely going to give you a high price, most likely because they put a lot of time into it and do good work.
-
It depends on the complexity of the campaign, but if they’re doing it right, they’ll be optimizing throughout, so no, it’s not a set-it-and-forget-it excercise. If you’re in the SMB category and you’re running a campaign or two, with setup, creative testing, optimization, and reporting, I’d say this is probably accurate. More if you expect them to develop any creative beyond some basic text and images you’ve supplied.
-
Quick Pointers for you; assuming that digital marketing isn’t your expertise (hence keeping basic & practical)
1. Sit and understand the process the freelancer follows
2. Understand the complexity (every “ad set”/every “keyword group”, adds to the complexity)
3. Set expectations (10% optimisation would take lesser time than say a 30% optimisation goal you may set) and revise/review goals bi-weekly (at least)
4. Access the dashboards daily and review/verify the KPIs yourself (be hands-on)about 2 hours a day is reasonable; say to even simply run 2 simple display ad sets, say on FB & Google (together) would take ~20 mins/day, after setting up for ~1 hour. keywords (esp. keyword research) is much more intensive & recurring.
Though finally, don’t expect DM to be on autopilot, please be hands-on to drive results.
-
It’s not much about time.
It’s about performance.Sometimes I charge up to a 100 hours worth of work
When In reality, maybe I work 20 hours, but the performance I bring to my client will make him believe I worked 200 hours.
Log in to reply.