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How important is H1 on your frontpage?
I’ve always heard that the H1 on your front page is the most important text you can have. But after looking at quite a few larger websites, it has occurred to me that many do not have one at all – and many of those who do, neither have relevant keywords nor have done anything special with it.
So, how important is it?
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1 Reply
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One of my competitors makes their H1 the same size as paragraph sized text. The first big text you see he places it as H2. It fooled me for months.
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The SEO world that super big authority websites live in is different than the majority of us.
But generally, the h1 is extremely important.
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H1 is like the titel of the page. It should be the minimum that you set on every page.
If you got no or only little content no need to structure using h2 h3 etc. but your H1 should always be present.
AFAIK Google uses it (additionally to your meta text) to understand the overarching topic of the website. Your most important keyword should also be included in the H1
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Stick to the context of your website. H1s don’t matter, necessarily. Sometimes H2 or H3 is all you need.
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H1 tag is important for the front page because it gives information regarding your home page. Means what a page is all about. Without headings tags, bots consider your page not user-friendly
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Heading tags are nowhere near as important as they used to be. Google can pretty well identify headings by their styling these days.
That being said, there really is no reason for every page not to have an H1 on it.
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The actual tag means less than creating a functional structure that makes for a stronger user experience. If the user experience is great & the content answers a question/is authoritative, it will be good for SEO.
That said, an H1 *usually* acts as the main headline like you’d see in a newspaper. Without that main headline and another subheadline, readers wouldn’t buy your newspaper – because they don’t know what it is about. Online readers are the same way. Google is always trying to deliver the best answer with the greatest experience. If readers aren’t picking up the newspaper, Google is throwing it in the trash.
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From my experience, I’ve seen clients rankings shoot up by just adding a correct h tag structure.
As someone else said, there not as important as they used to be and as someone else said you can’t compare most sites to those big sites from big companies. They have many more ranking signals and normally massive amounts of well written content that they’re in another league.
But to cross the t’s and dot the i’s, use correctly the h tags! It won’t hurt, bit there’s a big change it will help
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I think the H1 tag makes the content better looks to the visitor. that’s why it could decrease the bounce rate. somehow it is helpful.
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I don’t think it’s the H1 that is as important as Google’s being able to determine the page structure. A correct header hierarchy makes it easier for Google to determine the page structure, but they also have other ways for sites that don’t add it.
Matt Cutts:
> “Don’t do all H1 and then use CSS to make it look like regular text, because we see people who are competitors complain about that. If users ever turn off the CSS or the CSS doesn’t load, it looks really bad.”
John Muller:
> Headings on a page help us to better understand the content on the page. Headings on the page are not the only ranking factor that we have — we look at the content on its own, as well. But sometimes having a clear heading on the page gives us a little bit more information on what that section is about.
> Your site is going to rank perfectly fine with no H1 tags or with five H1 tags. …H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings. …especially with HTML5, having multiple H1 elements on a page is completely normal and kind of expected.
If you search Google, the quotes will turn up.
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