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How do I make sales?
Hi, I’ve been running ads on Facebook for my clothing brand. I’m unable to generate conversions for my ad. I also tried doing it on Google search campaign but still I’m unable to get sales. What could I possibly do to get sales? I wish someone could help me get sales. Thanks
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1 Reply
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1st of All You need to create a marketing strategy. if you run ads on FB you have to play with Funnel then sales come and ensure you have a proper pixel conversion tracking setup.
For Google Search ads you need to do proper keyword research, campaign setup, Bidding, and most importantly conversion tracking setup. proper campaign optimization regularly and so many things to do for sales like retargeting your visitors by making an offer or discount.
So, if you want to make Sales you need to do a proper Plan and setup.
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What is your site? How much have you spent on ads and over what time period?
Google shopping campaigns do better for ecom brands over Google search campaigns. Facebook ads can be hard if you don’t spent enough or your ad creative doesn’t make you standout in the feed.
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What is your niche?
For Sales Conversion, you don’t need a funnel. Depending on the niche you could get sales with these three simple steps.
– Look for competitors in your Facebook ads library and select the competitor with the highest ad count. What they are doing? What is the CTA do they have enticing ad copies or which type of creative they have created most ads on?
– Point out their mistakes if you could otherwise get the example and correct your ad copies – structure and creatives.
– Who your ideal customer is? ideal cost of acquiring cost? Create a Detailed targeting plan not too small not too broad just an average.
Write down the highlights of your product or whatever you are selling
(Do not just create an offer from the start) This are many reasons why offering discounts at a very early stage will give an OFF sign to your potential customers. Because Nowadays every e-commerce store is about 20-60% OFF Sales.
Strategy is based on converting Cold Audience into a warm audience so prepare content accordingly for retargeting and buncha lookalike audiences.
If these steps didn’t work out for you.
Check out the metrics called ” Landing page views and link click, click (All)
It will give you the data of the audience that clicked on your ad clicked on the CTA (Shop Now) Landed on the website, But didn’t purchase anything from your store. Maybe your website has too many flaws.
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To boost sales for your clothing brand,
start by reviewing your ad creatives and landing pages to ensure they’re appealing and user-friendly.
Make sure your product descriptions and images are top-notch.
Try different targeting options on Facebook and Google to reach the right audience, and consider running retargeting campaigns for people who have shown interest but didn’t convert.
Offer incentives like discounts or free shipping to entice potential customers.
Also, gather feedback from your audience to understand any pain points or objections they might have and address them in your marketing.
Finally, be patient and keep testing and optimizing your strategies based on what’s working and what’s not. Sales might take some time, but persistence pays off. Good luck!
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facebook:
advantage + shopping campaigns, use catalog ads.
google:
pMax:
feed only, maximize conversion bidding strategy at a low daily budget.
let it run for a month and dont touch it.
Always optimize for the end goal, not clicks or views, only conversions/sales.
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