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How do i engage with my customers?
I have new social media accounts for my business, facebook and instagram
It’s a consultancy company whose main customers are healthcare providers for people with disabilities
I want to increase my followers organically and im wondering how i can engage with my audience -
1 Reply
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Consider creating valuable content and actively responding to comments to foster engagement with your audience.
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Share media or content additional to your business and its solutions like memes, funny vids, or sneak peeks.
Talk to your followers like you’re texting your friends. Reply to their comments, slide into their DMs (respectfully, of course), and get them involved with polls, questions, and maybe even some contests. -
Here’s my ever-evolving, non-specific copy-paste reply, built from my own notes:
* Remember, followers are only for your ego. If you’re a business, Would you rather have a million followers who never buy anything or 1000 followers who purchase everything? (Read Kevin Kelly’s 1000 true fans article). However, if you’re trying to build an account for a brand or human deals, you need as many as possible. I.e. athletes wanting future deals/contracts, actresses wanting future roles, etc.
* Choose a monetisable niche, find the most successful person in that niche, and put your spin on what they’re doing (ask AI)
* Make GOOD content that is visually appealing, has hooks (you have 3 seconds to get attention), but most importantly, adds value to your target market (ask AI for suggestions – you can even ask AI to create a customer avatar for you and then ask it how to make good, relevant IG posts for that avatar)
* Document your process. Humans evolved on stories & we love to feel part of something and/or have front-row tickets to the show. For example, If you post art, film yourself making the art, not just the final product; talk about your decisions along the way. Also, it is easy content for you, and you’re just filming something you’re already doing
* Remember the rule of 100 (you need to do something 100x before you get “good” at it). Have you posted 100x and made changes as you’ve observed what worked and what didn’t?
* Every 5th or so post, add a Call To Action
* Use the right hashtags (be discoverable)
* Your profile description should be a hook/tagline / USP and link to your offer. Remember you’re building your house on rented land if you use socials as your client base. Algorithm changes, and they’re gone. Try sending them off socials to your email list, learn storytelling in email marketing (Russell Brunson has good advice), and you will own that contact for life.
* Post at the correct times for your target market (6-630am should be one so when they wake up and scroll, it’s on their feed, lunchtime and 8 pm in the relevant timezone)
* Follow the top 100 people in your niche with between 10k & 100k followers. Engage with them daily. Share their posts. Comment on Their work. As always be, sincere and say something meaningful.
* Comment relevant things on important people pages (Gary Vees $1.80 strategy)
* Spend $10 a day on ads of targeted content to targeted people (don’t “but I want to grow organically” – Do you want to be seen or not?)
* Russell Brunson recommends ads are only for offers; posts that aren’t offers aren’t to be paid for ads—two separate things. Ads get your customers into the funnel and upsell makes you a profit. Say you sell a $10 ebook and a $300 course. Spend $10 per click for the ebook, so it’s a break-even cost, and everyone who buys the upsell is pure profit. Ad budget for testing is the price/profit of ONE upsell, so $300 in this example. Then, reassess, test and adjust. If it’s working, keep it going, but also test variations regardless. Brendan Kane suggests 50-100 variations from memory. Again, get AI to help. Start with your headline. Ask for 10 variations. Then your pic. Get 10 variations. Then your hook. Get 10 variations etc.
* Pay relevant influencers to share your stuff
* Read all of Gary Vees and Brendan Kane’s books
* Do these things 30-50x a day (Gary Vees’ advice for new accounts, search for his eight tips 2024 YT vid) across all your platforms for months, maybe years, and you’ll grow. Perhaps someone famous will share your stuff, and you’ll go viral. But remember, each platform has its nuances, so you need to rework content for it (again, use AI – create one piece and ask AI to brainstorm how to recreate for each platform – you can start with the longest form, say a YouTube vid or blog post and ask it how to make tweets or IG posts from it) however you can still “push”. For example, you can post native Facebook content, but you can also put your YouTube vids and IG posts there
* Make a minimum of 3 posts a day for a month, that’s a minimum of 90 posts, and report back what you learned, what worked and didn’t work for everyone else’s benefit. I’ve had some pushback on this: A) I don’t make the rules; this seems to be current best practice; B) 1st post = a BTS post of you developing the post, 2nd post = the post, 3rd post = a story summing up your day. OR make all your content in one day and schedule it to post throughout the week. If you don’t have money, you have time; if you have money, outsource it.
* Good luck.
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what type of content are you posting?
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