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How come my Facebook page is now outranking my main page when I search my site name on Google?
I have a 12 year old domain. Thousands of backlinks. Ahrefs 50DR. I like to consider it a “brand”
The other day, I noticed that my 500like Facebook page that I never update outranks my site when I google Brand Name.
What gives? How do I get this back?
I do a lot of TikTok advertising, so not being #1 when you search my brand is a HUGE killers.
Thanks!
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1 Reply
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[deleted]
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It’s understandable that you’re concerned about your brand not ranking as expected in search results, especially given your extensive domain history and backlink profile.
Firstly, it’s great that you recognize the value of your domain as a brand. Having thousands of backlinks and a Domain Rating (DR) of 50 on Ahrefs is impressive and indicates a strong online presence.
However, the fact that your Facebook page is outranking your website for searches of your brand name is indeed puzzling. There could be several reasons for this discrepancy.
One possibility is that Google’s algorithm is placing more weight on social media signals, such as engagement metrics on your Facebook page, particularly if it’s actively maintained and has a high level of interaction.
To address this, consider optimizing your website’s on-page elements, including title tags, meta descriptions, and content, to clearly reinforce your brand identity and relevance. Additionally, ensure that your website is regularly updated with fresh, valuable content that reflects the latest developments and offerings of your brand.
It’s also worth examining your website’s technical aspects, such as site speed, mobile-friendliness, and overall user experience, as these factors can influence search engine rankings.
Given your active presence on TikTok, explore opportunities to integrate your TikTok content with your website and other online channels. This can help strengthen your brand’s overall online footprint and signal to search engines the relevance and authority of your domain.
Lastly, continue monitoring your brand’s search performance and be prepared to adapt your strategies accordingly. SEO is an ongoing process, and staying proactive and adaptable is key to maintaining and improving your brand’s visibility in search results.
While it’s undoubtedly frustrating not to rank #1 for your brand name, don’t let it discourage you. With a strategic approach and consistent effort, you can work towards reclaiming your rightful position and ensuring that your brand remains highly visible and competitive in the online landscape.
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What’s the title tag of your homepage of the real site? Could be many things to check but I’d front load this one just to be sure (tiny factor but could help it)
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Thank the March Google search update for that. For some of my articles, the Twitter link and Facebook post linking to the article outrank the article itself on Google search. So to get to the actual article, those interested have to go into Twitter or Facebook and than click on the link there. Beyond idiotic.
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When someone says “thousands of backlinks” – with the emphasis on this backlink count vs the value of the links, and the focus on DR – it sounds like these backlinks just don’t have value and/or your site has been demoted for backlink spam. Your branded terms should have the highest click through because of domain match (and I don’t want to hear binary comments about EMD – I just ran a YMYL experiment, its exactly how branded terms work: Matched to domain names) – then you are probably looking at a penalty.
Not knowing your brand and how vague you’ve characterized it, the first Q is : is your brand generic? Do you mostly advertize your “click on my facebook” – CTR will override anything else and its hard to undo when it become established.
Otherwise, generally speaking, If you bought or exchange goods/serivces/ideas/promises for backlinks, then the domains linking to you might have gotten caught in a heuristic that identified domains doing his – e.g. link farms, pbns, any unnatural link patterns.
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sounds like you got hit with the HCU. when’s the last time you checked your site on ahrefs?
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That’s weird! How come a social media page outrank the actual site? What’s happening to Google search results? I read about that sites like Quora, AI content, sponsored ads are getting importance in Google, this one is another strange thing going around.
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Are you using Organization schema markup code on your “About” page of your site (your 12 year old domain)?
If you don’t have organization schema markup code, along with ‘sameas’ that points to your socials and other profiles/bios about you, then you should be doing that. Even if it’s your personal name, I’d still use organization schema markup as your “brand”. -
Anyway that we can send a shitty spam link blast to that specific url so it hurts that Facebook page’s serp to push it down? I know it’s unethical but it’s also unethical for a multi hundred billion dollar company getting more clicks from MY hard work than what MY website receives.
I’m at the point where I’m just going to close my Facebook page and delete it.
This is the exact same shit that happened with Yelp.
It’s not fair at all and I am pissed off about it
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Google has really made things worse than expected.
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LOL – “SEO” (and the Internet in general) is now network TV – you pay to play. If you don’t pay, you don’t play. All the “little guys” jump up and down and complain, but they’re the late night scruntchy and tire inflator hucksters on obscure cable channels scratching for crumbs.
“Organic” search is as dead as the dancing baby and goatse.
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Your site is unhelpful. Your content on Facebook is helpful.
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Optimize your main site’s content; Google’s algorithms evolve.
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How long you are facing this issue. In the last few months articles when shared on other social networks outranked the original articles.
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It’s part of the classifier released in the HCU update. All big sites regardless if they’re irrelevant will rank higher
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