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How are you tracking organic analytics across different platforms?
I'm struggling to find a solution that works for tracking Meta Organic, TikTok Organic, YouTube Organic, Pinterest Organic, LinkedIn Organic and Twitter (X) Organic, all in one.
I'm looking into Funnel, but setting up Google Looker Studio to visualize data is even more confusing than manually going into every platform and writing things down into a Google Sheet. (Even then, I have to use Swydo to view certain metrics…)
AgencyAnalytics and similar solutions lack organic metrics.
Social media publishing tools such as Later lack detailed analytics, and if they do, they're painfully expensive such as Sprout Social, which charges about $1000 per month for these features.
It's such a mess. But surely the solution isn't to just manually go into each and every platform every week or so and manually note every KPI. I hope?
How is everyone tracking KPIs like reel views, engagement rates, followers gained, while specifically ensuring that you're isolating these metrics from paid campaigns? Or is it simply too cumbersome that nobody even bothers? I've been trying to find a good solution for weeks to no avail. Would really appreciate any insights here. Thanks
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