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HIRING: Consultant/PPC Management for Resume Template Business.
How to Market Resume Template Biz for Software Engineers.
I starting a new resume template pack business, targeting software engineers looking for internships and entry level positions. Templates editable via Google Docs.
Have sold well amongst friends as a Digital Product.
I’m really lost of the best way to market this business. Monthly Ad spend budget of $2,000
I’m thinking LinkedIn (for obvious reasons), Reddit (huge programming/CS audience) or Google Ads or Influencers.
Want to see good results a few days in and don’t want to deal with Facebook Ads. What would you do?
P.S. Template Kit sells for $27
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2 Replies
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Personally, I would stay away from LinkedIn ads and (even if you don’t want to deal with Facebook Ads), use Facebook Ads. The reason is LinkedIn is super expensive, and it usually doesn’t work great for conversions.
What I’d do, if I were you, is the following:
1) Create a small Google Ads campaign targeting very relevant keywords like:
* +resume +template +engineer
* +resume +sample +engineer
* +resume +template +engineering
* +engineering +resume +examples
* +engineering +resume +templatesI recommend using BMM because this way you can learn a bit about the keywords being used by your audience, although – given that these keywords have about 1,900 + monthly searches in the US – you can use them in exact match and see what happens.
In any case, with those keywords, and a few more, you can target highly engaged users. CPC for those keywords is at about $4, so at $27 a sale, you have to be careful to make a very relevant landing page and to optimize it, so that a big chunk of your users convert. Otherwise you might lose money. It will probably take some optimizations before you can reach a good cost of acquisition.
Now, you can also do some Facebook Ads.
I’d personally create an audience that targets interests engineers usually have (things like github, and other SaaS platforms they use – and you can also add something like codeacademy, udacity, etc), and create some very very well worded ad. If you are after people looking for internships and entry level positions you can narrow down your audience by targeting people below 25 or 26 years old, who are in college, or who just finished their undergrad studies (you can target people who attended college between 2014 and 2020, for example).
With Facebook you should add the pixel to your page and create a conversion event you can optimize for (ideally when they buy your template, or when they add it to your cart).
Make sure your ads are actionable, descriptive, and good looking.
You will also need some optimizations before you get results. But I trust this can be a good platform for it.
Let me know if you have any questions.
Good luck!
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I know a lot about this vertical from the Google side. One thing you are going to run into is you are going to be indirectly and directly competing with people who are advertising very expensive courses and programs related to software engineering. This is a problem because with their courses being far more expensive they will be willing to pay far more in in terms of CPC. You may need to adjust your pricing structure in order to make sure to leave margin for yourself after advertising expenses.
Otherwise though I would say Google is going to be by far your most lucrative option.
