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Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable
Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable
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6 Replies
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There are so many things to set up, until it gets to the keywords. There should be some BMMs, not just exact. What seems to be the trouble, how is set up different than spec? Or expectations?
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If you know so much more than this person then why are you hiring someone else to do the job for you
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What’s the point of this thread? Can’t judge anything about that setup, maybe it’s perfect for that client.
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It seems like the person hired erred on the side of caution, probably because the large majority of newbie clients have set this trend.
They have less than 1k budget, they just want to try and if it works then add more money, etc. All the wrong things that newbie clients often impose. So to make sure the credit card threshold doesn’t get blown up in 3 days, they did this failsafe setup.
Google Ads is counterintuitive for most small owners-operators, who are cautious and want to invest incrementally and thus choke their own accounts in their infancy. Common pitfall. And a possible explanation why you ended up with this setup.
Now it seems from your other responses here that your situation is different and you say you shared more ambitious ad spend and monthly goals.
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It sounds very much like they just wanted to get some conversions before they increased your ad spend.
If they put you on a $100/day budget with some BMM keywords (and maybe even one broad match with negatives set up) and aggressively spent $500 in 5 days and risk getting just a couple conversions or zero conversions, would you be upset?
Because that’s the “right way” to do this to accelerate getting the account to a good level quickly, but most business owners that I’ve worked with aren’t cool with burning some money to see what keywords need to be optimized for going forward.
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You sound like an absolute nightmare client.
You hired a professional and then immediately discarded their judgement. You’ve then gone online to slag them off with little detail, and apparently fired them before seeing any results (positive or negative) from the campaign she created.
You keep mentioning “collecting valuable data”, but did you actually communicate to her that was the goal on the campaign to begin with? Did you also communicate that you would be happy with higher (perhaps even non-viable) CPAs during the research phase?
From what little you’ve described it sounds like she set up a tightly targeted, conservative campaign – the type you would expect to return immediate results at a reasonable price. This is not uncommon for small-business accounts, as such clients are prone to pulling the plug on management services if they get a big bill from Google before having had a meaningful increase in inquiries. Demonstrating results first and then scaling up is often the best way to retain nervous clients (which you obviously are, given your knee-jerk reaction here).
Regardless of whether this manager is any good or not, I can guarantee she’s better off without you as a client.
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