• PPC

  Hi guys, I’m new with a “Sales-Performance Max” Google Ad Campaign. I have a tiny daily budget & sometimes google spends it on just one click! How to limit cost per click? Not anywhere in options.

  Posted by the_smurf on July 3, 2023 at 11:28 am

  Hi guys, I’m new with a “Sales-Performance Max” Google Ad Campaign. I have a tiny daily budget & sometimes google spends it on just one click! How to limit cost per click? Not anywhere in options.

  the_smurf replied 10 months ago 2 Members · 1 Reply
• 1 Reply

• 

  alspender

  Guest

  July 3, 2023 at 12:03 pm

  You can’t limit cost per click, because you are competing in more than just the search auction. Try instead to set a high ROAS target or a low CPA. It won’t impact your CPC, but will make your campaigns more efficient.
• 

  Cheesypasty

  Guest

  July 3, 2023 at 2:58 pm

  Pmax campaigns need lots of data. If you have a tiny budget you’ll most likely be better with a manual campaign and then running pmax when you have more conversations data in

Log In to Reply