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Here’s What You Missed Last Week On Social Media (Marketer’s Edition)
#Top 5 Updates of the Week:
* Meta’s twitter Clone to launch in June and its already making a huge spark.
* New Pew Research reveals that many Twitter users might not return to app this year.
* Meta’s Paid Subscription feature launches in UK, and set to launch In EU soon.
* Youtube revealed they generated $40B revenue last year.
* Einstein GPT from Salesforce unifying vision for high profile acquisitions.
* TikTok is facing first US Ban in State of Montana, and it is bad.#Google:
* Google Ads requirements: New Update for EEA & UK.
* Google Bard now shows citations like Bing Chat.
* New Google AI tools will help advertisers generate media assets.
* Google shares new insights regarding SEO for News websites.
* Google search page is testing new product features & breakdowns.
* Google Analytics 4 audience builder gets a refresh.
* 3 new Performance Max reporting and data limitations.#Tiktok:
* Ex-Bytedance executive says Chinese Party maintained access to US data & Tiktok also inflated engagement numbers with bots during the start.
* Tiktok creators in montana are suing State for banning the app.
* Tiktok launched a new Creator Fund for AR Effect creators on the app.
* Tiktok has a new Font called “Tiktok Sans”, Have you noticed it?
* TikTok is testing a “location” prompt to encourage people to add locations to their posts.#Instagram
* Instagram launches Collaborators feature for IG broadcasts.
* Third party Apps like Buffer now have access to schedule & publish Instagram stories with new API.
* Instagram users will soon have the feature to listen audio messages out of the app.
* Instagram comments can now be overrun by GIFs.
* More reels editing tools are coming to Instagram, announced at Meta India event.
* Instagram product guides are going away in June 2023.**Short Break: I can’t add links due to sub rules. You can subscribe to my newsletter, link in bio for sources + data.**
#Meta :
* Meta’s next round of layoffs to begin this week.
* Meta can face $1 billion dollar Fine from EU over user Data transfers to US.
* Insights: Meta shares new Marketing & creator guides to grow on Fb & IG.
* Meta shares their new progress on AI development.
* Meta adds Lead generation tools to Facebook.
* Meta starts refunding advertisers for overspending glitch.
* Meta shares its latest VR development, Including Mark showcasing Partnership with BMV for VR.
* WhatsApp Chat lock is here to make your conversations more private.#Twitter:
* Twitter now allows blue subscribers to upload two hour long videos.
* Top Ad group says Twitter no longer at risk after the New CEO hiring.
* Twitter will try to rehire some of the employees Elon fired.
* Twitter acquires new Job matching startup Laskie, Elon wants to expand twitter’s App offerings.
* Twitter reduced signup flow for creators for monetisation.
* Twitter accuses microsoft of violating its data use policy.
* Twitter Adds new Playback speed control features for Video.#UpFronts 2023:
* Youtube revealed new Ad offerings and had Doja Cat to hype the Brandcast event. A Recap of all is
* Warner Bros. promote their new Max advertising offers to marketers at Upront.
* Netflix added 5 million users to their new Ad-tier in only 200 days.
* Besides the recent event, Data shows US Upfront Ad Spend is decreasing.
* Fox is trying to pitch unscripted Advertising because of WGA strike.#YouTube:
* Youtube to offer 30-seconds unskippable Ads for Connected TV.
* Youtube’s product manager answers new questions about Youtube music.
* Youtube added new updates to Remixes, Shorts scrubber & Super Thanks.
* Youtube have a new restructured Revenue page & better product tagging options.#LinkedIn:
* LinkedIn publishes new report on how Automotive marketers are using linkedIn Ads.
* LinkedIn shares new insights into How Institutional Investors use the platform for marketing purposes.
* LinkedIn Introduced Content Ideas Prompts in Creator Mode.#Snapchat:
* Snapchat’s Head of Fashion partnerships spoke on how creators & Snap fuel brand authenticity.
#Reddit:
* Reddit shared new insights about growing travel conversations & Trends on the platforms.
* Reddit is focusing on its e-commerce offerings, we might see new features soon.#Advertising:
* Tesla to start advertising after years of Elon ignoring traditional advertising methods.
* 30% of Instacart’s revenue is from Advertising.
* Ikea’s new we are second best Ad is making marketers talk.
* LL Bean is stopping social media operations to promote mental health awareness month.#Microsoft & AI
* OpenAI launches ChatGPT iOS for plus subscribers.
* A recap of Open AI’s CEO hearing with lawmakers about AI future & impact.
* Bing chat rolls out four new updates.
* Microsoft now rolling out new Bing chat features with chat history, mobile features and more.#Pinterest:
* The platform published their new Transparency report for second half of 2022.
#Marketing:
* McDonalds creates Product placement hunt in movies.
* Twitch launches new Alerts feature to personalise streams.
* Discord partners with colin and samir to launch a community, trying to attract more creators.
* Beyonce announces new haircare line.
* Kustomer parts ways with Meta. Last year, Meta acquired the platform for $1B.**A lot changed in marketing last week, when are you going to share your take on all this new stuff. I would love to hear.**
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1 Reply
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Always look forward to these!
>Meta shares new Marketing & creator guides to grow on Fb & IG
Is it just me, or am I just having a hard time finding this?
Also: for Meta’s twitter clone, wonder if they go off your FB or IG handle, or if you have to register your desired handle when it opens up?
Edit: looks like its an Instagram product.. interesting
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Great update. Thanks!
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