• Social Media

  Here’s What Happened Last Week on Social Media (Marketer’s Edition)

  Posted by lazymentors on January 12, 2023 at 6:03 pm

  #Top 5 Updates of last Week:

  * Instagram’s CEO shares Vision About IG’s Future in 2023.
  * Meta fined $414 Million for EU Privacy Laws Violations for Personalised Ads without consent.
  * Google’s December 2022 Helpful Content and Spam is still Rolling out.
  * 200 Million User Emails leaked By Twitter Hackers on Web in a data breach .
  * Microsoft Bing with ChatGPT AI expected to launch in March.

  #Google:

  * Google Ads “Remove Redundant Keywords” recommendations now applies across all Ad Types.
  * Google Search Adds Grammar Check feature.
  * Google removes 110 Character Limit from Article Headline Structured Data.
  * Google Analytics 4 now let’s you recreate UA audiences and personalise the home page.

  #Tiktok:

  * Tiktok creators will soon have the ability to restrict content to adults only.
  * Tiktok to license IMDb data for feature Targeting film and TV content.
  * Tiktok is testing sleep reminders feature to remind you to shut up during bed time.
  * Tiktok now banned on federal devices in 19 US states.
  * TikTok updated 5 content policies to prevent Teens on the platform from abuse and adult content.
  * Tiktok rolling out new video-scrubbing thumbnail feature.
  * Tiktok will allow creators to select Live Streaming Resolution Quality.

  #Instagram:

  * Instagram launches Free Instagram Reels templates for Creators to create Recap Reels.
  * Instagram testing a new feature to edit post caption before boosting it as an Ad and also showing a prompt to write better caption.

  #Meta :

  * Facebook will spend about 20% of revenue this year on Metaverse.
  * WhatsApp launches official proxy support for users globally.
  * Meta partners with IRI team to integrate In-store data and create better Ads.
  * Facebook will be bringing Back messenger chats within Facebook App.

  #Twitter:

  * Twitter Lifts ban on Political Ads in a recent Ad Update.
  * Twitter lays off more data engineers that worked on advertising.
  * Twitter warned by German Officials that it’s violating Digital Service Act.
  * Twitter’s Advance Search Feature for Mobile is in testing phase now.
  * Twitter Previews New Bookmarks UI, making it easier to access.

  #YouTube:

  * Youtube pushing “hashtag suggestions” for YouTube Shorts to Add to Video Titles. (
  * YouTube’s new monetisation policy regarding profanity content, causing issues in creator economy.

  #Pinterest:

  * Pinterest partnered up with LiveRamp to create cleanrooms for Advertisers to provide better targeting.

  #LinkedIn:

  * LinkedIn announces 7 New Updates coming in 2023.

  #Snapchat:

  * Chipotle targets Gen-Z with wellness Snapchat lens, menu items.

  #Reddit:

  * Reddit removes the feature to crosspost to your account from Mobile.
  * 60% of Redditors said they are the ones recommending friends new products and services from reddit. (Shared At CES event)

  #Marketing:

  * Twitch had platform outage on 3rd January, taking down all streams.
  * Shopify launches “Commerce components” to allow businesses to use new system of Shopify features .
  * Quora launches AI chatbot Poe in Platform for auto-generated answers from the Platform data.
  * Amazon to lay off up-to 18,000 employees this Quarter.
  * Microsoft Bing tests Zoomable sitelinks.
  * Onlyfans launches second round of coo-offs to keep pushing Safe-for-work content on platform.

  *What are your thoughts on 2022 beginning with a lot of industry changing updates? I have shared mine below.*

  **Thanks for reading, I will see you next week with new updates. You can subscribe through link in my bio to receive these updates with sources every week.**

  lazymentors replied 1 year, 3 months ago 1 Member · 0 Replies
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