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Here’s What Happened Last Week on Social Media (Marketer’s Edition)
#Top 5 Updates of the Week:
* Biden Signs New Data Transfer Framework to Save US-EU Data Flow.
* TikTok launched 7 new Editing Tools and Image Mode for Photos like Instagram.
* Instagram is increasing the amount of Ads you see on your profile or feed.
* Twitter’s Edit Feature Available to Blue Subscribers in the US and other countries.
* Facebook is launching “show more or show less” functionality to its home feed.#Google:
* Google Integrates the Google Tag with Ads and Analytics.
* Google Analytics v3 Search Console not showing query data.
* Google Releases Google Ads API 2023 release schedule.
* Google Analytics discontinues Store Visits Reporting.
* 2 new Google Display & Video 360
* audience solutions.#Tiktok:
* Tiktok reports $1 Billion Revenue across International markets.
#Instagram:
* Instagram testing expands test of “multiple links in bio” in profiles.
* Instagram is adding more updates to Creator “Media Kit”.
* Instagram is testing a “Group Profiles” feature where creators can come together to share content on a shared profile.#Meta :
* Meta Releases new type of Facebook Reels & Video Ads.
* Facebook Ad Policies renamed to Meta Standard Policies.
* Meta to shut down its newsletter platform called Bulletin in early 2023.
* Meta is back with Creator’s week taking place between 1 – 7 Nov.#Twitter:
* Twitter’s New API with edited tweet feature is out now.
* Twitter is rolling out pops saying sharing this tweet instead of screenshots.
* Elon Musk once again offers to buy Twitter but platform refuses.
* Twitter is expanding test of upcoming feature “statuses” but not to Blue subscribers.
* Old Highlight: Twitter’s upcoming MultiMedia Tweet Feature was expanded to more people.#YouTube:
* YouTube is asking users to buy premium to watch videos in 4K.
* YouTube launches new feature to crowd-source feedback on automated Captions.
* YouTube will allow multiple shops be linked while showing users with channel subscriptions to control notifications.#Snapchat:
* Snapchat’s 523 Creator campaign is back, paying underrated creators upto $10k monthly grants.
* Snapchat’s latest Partnership with Laliga to launch new football filters for the champion league.#Reddit:
* 9 New Updates to Reddit Ads Manager like Live Chat, Pixel and 7 others .
* Reddit acqui-hires Team from ML content moderation startup Oterlu.#Marketing:
* Before Q4, Microsoft Advertising launches 6 new updates and expands Ad Platform to new markets.
* Shopify agrees to consumer safety tweaks in Europe.
* Google, Apple, Meta, Amazon and Microsoft working together on Improving Voice recognition.
* Spotify acquires content moderation company “kinzen” for platform safety.
* Telegram cuts subscription prices in India**This took a while to curate. And I would appreciate you upvoting this to see these updates every week and subscribe through link in my bio to never miss these updates and receive the sources to the news.**
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