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Here’s what happened in marketing today!
1/ Instagram’s Twitter Rival app “Threads” was announced today & it is about to launch on thursday. Instagram Users will be easily able to move the audience to the app with one-click follow.
2/ ChatGPT’s browsing feature is no-longer available. OpenAI declared, they’re done testing.
3/ Twitter’s Google Rankings Plummet 32% with new sign-in first change.
Data reveals that Twitter has lost nearly 60,000 keyword rankings from the top 10 positions of Google’s search results.
4/ Sweden’s Privacy protection agency stops too four firms from using GA4. One of the alternative: Plausible saw a huge hike after the announcement.
5/ Twitter’s Old Tweetdeck is replaced now with a new buggier version of Tweetdeck.
6/ Meta’s Threads app will not launch in EU & Ireland due to privacy concerns.
7/ Meta & Deliotte’s new report shares new data privacy rules for marketers.
8/ TikTok achieves a $1 billion dollar mark for in-app purchases. The highest for a social media platform.
9/ Recent Podcast marketing research shows user interest increasing towards video podcasts.
10/ Snapchat shares insights on marketing to Gen-Z audiences.
That’s all for today. I’m building a free community to discuss these changes every week with links & marketing thought leaders.
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