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Here’s What happened In Marketing Today (TikTok Algorithm revealed)
1/ Google launches new transparency center for their company, Ad & other policies.
2/ We have first looks into Spotify & Apple Music rival, TikTok Music app.
3/ New York enables TikTok Ban on Government Devices.
4/ X to end promoted account ads causing a huge harm to Ad business.
+ many brands facing an error with no checkmark showing on their social.
5/ Google’s Generative Search Experience now available while browsing.
6/ TikTok’s launches new Travel marketing guide.
7/ Threads app launches new elements as Engagement falls & App Use from Brands declines.
8/ LinkedIn launched new AI discovery tools to sales navigator and recruiter.
9/ Google’s new AI writing tool “TextFX” makes a spark, built by Rap Genuis Lupe Fiasco.
10/ Google Analytics 4 Rolls Out New User Data Export To BigQuery
11/ Substack launches a follow button to build a more social media focused approach.
12/ Google Business users can now add social media links to their profile.
13/ Snapchat’s AI went out of Line with responses & now the platform reassures the trust in their AI bot.
14/ Timestamp tagging is coming to twitter.
15/ @NFT_GOD creator on X (twitter) shared a in-depth breakdown of how the algorithm is changed.
16/ Paramount & Omnicom are testing Nielsen mesaurement alternatives.
17/ John Mueller at Google shares that technical capabilities of content & fixing common errors are as important as creating great content for SEO rankings.
**Jaskaran’s Daily Insights:**
In case you missed it, In EU tiktok users now have the ability to “turn off personalization”. And when you do that, your main “For you page” turns into “Popular” page.
You will find only locally popular content. That feed is curated with help of your account information like location & general data.
Actually you can do the same on Youtube. As now youtube also allows you to turn off “watch history” and then the algorithm can’t recommend you new stuff based on your old interactions.
First, You and I know most people aren’t turning personalization off. That’s why I experimented with this change of FYP vs Popular page. And I think for marketers, using personalized feed for research is huge.
How? That new popular feed runs on the local user interactions that the people surrounding you in the city or region like get shown to you. As a local small business or for recruiting through TikTok, you can study that popular content to see what most people find engaging.
I live in a city with a majority of childrens & teens around me. And I saw the pattern of getting cartoon content pushed to me on this popular feed.
Your FYP is what you like, The viral content in your business is what the audience likes. This new Popular page content is what your circle & local network likes. Using it for strategy building & research is cool.
**I hope this helps to plan your week ahead**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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This is very informative. Thank you.
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This is the best juice.
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