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Here’s what happened in marketing today (Important: Google AI Issue #16)
1/ TikTok adds new required labels option for AI-generated content.
2/ Google’s Performance Max Best Practices Guide gets new update.
3/ Stanley Cup hires GSD&M as TikTok Agency of Record.
4/ Instagram experiments with interactive polls for Regular posts.
5/ Youtube adds new reporting format in YT studio, showcasing channel performance by video format.
6/ WhatsApp Adds screensharing option for video calls.
7/ X (twitter) improves advertising safety for marketers with new partnership.
8/ Travel advertisers upped their TV ad spend 15% year over year to about $1.2 billion as per new report from EDO.
9/ Tiktok launches “fulfilled by TikTok” to boost In-app shopping in UK. The app is becoming strong competitor to Amazon.
10/ Google launches new Ads & Insights feature for Holiday marketing.
11/ Target partners with Starbucks Coffee to launch Pick-up service for their coffee.
12/ Threads app launches “send to instagram” feature. And also announces “Alt text” coming to the app.
13/ Twitter (X) will launch a new content feed sorted by most to least engaged posts.
14/ Google is hiding Rich FAQ results under Web links, causing a huge traffic decrease. (Source: Brodie Clark)
15/ Yelp Ad revenue saw a 14% increase.
16/ **Important:** Google says they will stop using content for AI purposes only if publishers opt out.
17/ New York Times Digital Ad revenue increases by 6.5%.
**I hope this helps to plan your week ahead**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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Source for number 14?
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Scan phone scan scan phone
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Very helpful post
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