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    Here’s what happened in marketing & social media recently

    Posted by lazymentors on April 29, 2024 at 11:52 am

    Top 6 Updates of the Week:

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    • Google delays Third Party Cookie Deprecation, for the third time. (EW)
    • TikTok US Ban bill was passed, Bytedance denies the rumour of selling the platform. TT’s current plan to challenge the bill. (VR)
    • Youtube now plans to Show you ads when you pause videos. (TW)
    • Snapchat’s Q1 Earnings Report shows strong user and revenue growth. (NS)
    • Meta’s posted strong Q1 Earning Results, 27% ad revenue increase, compared to 4% increase in Q1’23. (RD)
    • Pinterest shares Summer 2024 Travel Trends. (AT)

    TikTok 🎶

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    • TikTok shares updated EU users and moderators numbers. (NS)
    • TikTok shuts down user rewards programme for its Lite App. (FG)
    • TikTok testing a new feature allowing business to insert product links in videos. (TG)

    ​

    Instagram & Threads 🗂️

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    • Instagram launches new promotional features to help creators with paid subscriptions. (TR)
    • Threads expands access to Hidden Words feature and Post Notification Controls. (FD)
    • Instagram working on an improved DM experience with new profile UI. (RT)
    • Threads launches live test of Auto Post Archiving, ignoring the backlash. (TR)
    • Instagram’s Flipside feature is going away, it was in testing phase in few countries. (TT)

    Meta 😅

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    • Meta AI integrates Google search results in the AI chat. (TV)
    • Meta’s fundraising tools are going away on July 1st in European Economic Area. (OS)
    • Zuck shares it would take years to make money from Generative AI. (view)
    • WhatsApp for iOS rolling out password logins with passkeys. (OB)
    • WhatsApp working on an In-app dialler, allowing users to make quick calls. (AP)

    X (Twitter) 🕹️

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    • X showcases their Connected TV App. (ST)
    • X removes the “hide your checkmark” for all users. (LK)
    • New features launched for X Communities: Explore page, topics and more. (TW)
    • X working on video spaces for the web app. (TT)
    • X is using recent platform developments to pitch advertisers. (ST)
    • X simplifies Ad Creation and targeting process with new AI update. (DL)

    Youtube 🕹️

    • YouTube reverts back the controversial video player UI on desktop. (AP)
    • Youtube announces an update to Test and Compare, Likes on Super Chat and more. (TB)

    Google 🔦

    • Google March 2024 core update is finally complete. (SL)
    • Google Search revenue increased 14% YoY, reaching $46 Billion in Q1. (SJ)
    • Sundar Pichai, Google CEO says AI overviews are increasing Search Usage . (View)
    • Google Publisher Center to stop allowing you to add publications. (SJ)

    Reddit & Pinterest

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    • Reddit announces major UI update to its mobile app. (efficiency)
    • Reddit’s new ad product: Dynamic Product Ads. (NS)
    • Pinterest brings back the option to claim your Instagram account on the platform. (HC)

    Microsoft & LinkedIn

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    • Microsoft Bing Ads Revenue was up 12% from Q1’23 in Q1 2024 . (SF)
    • 4 key takeaways from Microsoft’s earnings call. (IP)
    • LinkedIn now has a new custom button option ‘subscribe to newsletter’. (MN)
    • LinkedIn reports record breaking engagement levels with 11% increase in sessions. (MS)
    • LinkedIn shares new tips on B2B marketing planning and management. (IN)

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    I hope this helps to plan your week ahead. Credit: The Social Juice Newsletter.

    lazymentors replied 2 weeks, 3 days ago 2 Members · 1 Reply
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