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Here’s What Happened In Marketing Recently (Ad-free IG)
1/ Meta to offer Ad-free paid subscriptions like reddit in Europe for IG & FB.
2/ Shopify launched its own TikTok shop integration after TT abandoned its offering last week.
3/ Twitter revamps their policies and announces use of Public data for AI training.
4/ Youtube launches new program to educate creators on community guidelines. And also provided new options to remove Strikes.
5/ Instagram is testing 3 & 10 minute reels.
6/ Google launches new Ad policy for businesses called “Limited Ad Serving”.
7/ Dentsu Creative EMEA CEO to leave the firm.
8/ Liquid Death is back with another creative campaign with Steve-o doll, anti-barbie.
9/ Official launch of ChatGPT enterprise.
10/ Reddit launches new AI-powered Keyword tool for Ads.
11/ Google’s SGE gets links and expands to India & Japan.
12/ Meta has new Facebook form on their site for users to opt out of AI Data usage.
13/ X (twitter) is planning to have a video & audio calling feature.
14/ Meta Ad Library for EU Advertisers gets new Additional metrics. My research shows that Tiktok will add similar metrics in upcoming weeks.
15/ You can now run Instagram Stories Ads via Marketing API.
16/ LinkedIn removing inactive followers on Company pages.
17/ Google Tests “mentioned In” UI for SERP, this will feature PR & High DR links about your website.
18/ Rival IQ’s latest research shows TikTok leads in Branded Content Engagement.
19/ US copyright office invited Public to comment on AI.
20/ Instagram Search For Reels is coming.
21/ Facebook is killing news in UK, Germany, and France.
22/ Microsoft Introduces new Audience Features in their Ad Editor.
**I hope this helps to plan your week ahead.**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
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